Business Growth & Resilience Specialists

Sinclair C5. Betamax. BlackBerry. Different innovations. Different stories. Each a reminder that innovation alone does not guarantee lasting adoption. “We've got a great idea. This could be a world-beater.” Anyone who has built a business, launched a product or backed an innovation will recognise that excitement. And we need it. Without passion and belief, few meaningful ideas would ever get off the ground. But enthusiasm needs to be grounded in practicalities. Have we really